Seller Marketing
L'Enfant Trust held a ribbon cutting ceremony for their newly restored property on 2010 14th Street SE in historic Anacostia in 2018. In less than six months this historic preservation nonprofit totally rehabbed and restored this former shell into one beautiful single family home. Anacostia River Realty was chosen to market and sell this beautiful home.
The home selling process can be long and confusing. Home sellers must comply with a complex and ever changing set of laws affecting selling real estate. Anacostia River Realty understand these laws and ensures that our home sellers are in full compliance at all times.
Information sources used in home search:
- Internet: 90%
- Real estate agent: 87%
- Yard sign: 59%
- Open house: 46%
- Newspaper ad: 40%
- Home book or magazine: 26%
Source: *The 2018 National Association of Realtors. Profile of Home Buyers and Sellers.
We Are Experts At Marketing Our East of the Anacostia Homes
The key to selling a home begins with having a good marketing plan. We expose your property to the most motivated and qualified buyers. While many home sellers believe newspaper ads are essential to attracting buyers, the reality is that the overwhelming majority of buyers come from other real estate sources. Anacostia River Realty's marketing incorporates these other real estate sources into our home selling marketing plan;
Advertisement
Our constant advertising strategy ensures that all of our properties work together to market each other. Our combined print, internet, and video advertisements showcase our listings throughout the region. This approach of providing a link to our listing gives all of our properties unparalleled cross-marketing benefits.
Agent Marketing
We enlist the efforts of other real estate professionals to maximize exposure to your home. We have first-hand knowledge of local real estate sales professionals that are active in this marketplace. Our job is to make sure they know about your property so they can inform their sphere of buyers. Industry networking plays a large part of getting your home sold.
Anacostia River Realty's Blog
Anacostia River Realty believes that knowledge is power. We publish a blog with real estate updates featuring our listings. Our blog also offers information on east of the Anacostia River market conditions, highlights, tips, real estate advice, and other positive community news.
Brokers Open Houses
An open house that allows other brokers with their clients, before the public open house, to view your property and provide feedback on price, terms, and conditions.
Cooperating Brokers
All brokers utilizing the MLS (Multiple Listing Service) service will have the opportunity to see and cooperate in the sale of your home.
Internet Marketing
The internet technology has changed the way real estate is bought and sold. Over 80% of buyers start their home buying process online. 90% of internet home buyers drove by or viewed a home they saw online. We take complete advantage of this powerful marketing tool.
Key Lock Boxes
The key box or lock box allows cooperating agents easy, secure access your home for potential buyer showings. Property access is vital to a successful sale.
Multiple Listing Service (MLS)
We participate in the multiple listing systems. The MLS constantly updates the database of properties that are currently on the market. Thousands of real estate professionals access this database to find currently available properties.
National Real Estate Websites
Your home will be added to over 40 national real estate websites, including Realtor.com and HomesDataBase.com, Craigslist.org, Zillow.com, Trulia.com, GoogleBase.com, ActiveRain.com, MilitaryByOwner.com, plus many more websites! This will make your home accessible to millions of potential buyers across the internet.
Networking Events
A large percentage of buyers are represented by other real estate professionals. Local and national networking functions, brokers’ property tours, direct mail, e-mail, and telephone calls put your home in front of the most productive agents. Also known as "viral marketing" word of mouth and our reputation of being the leader in east of the river real estate helps our homes sell faster.
Open Houses
Depending on the market conditions and location of your property, an open house may be an appropriate and effective means of increasing exposure.
Our Company Website
Anacostia River Realty believes in the power of the internet. Every week hundreds of potential home buyers visit our site. Your property will be a featured listing on our website, www.AnacostiaRiverRealty.com.
Photography
One of the first steps in marketing your home is to have your home professionally photographed inside and out. We don't just take one or two shots of your home. We photograph your entire home, including multiple views of all the main living areas. Doing so provides us with a great selection of images for use in our advertising; print and online.
Social Networks
Anacostia River Realty exposes all of its listings on the social networks, such as, Facebook, Linkedin, and Twitter. These marketing tools are quickly becoming invaluable in the marketing of real estate. We have three facebook groups which have a combined total of over 10,000 members, all of whom will be exposed to your property.
Staging
For an added fee, Anacostia River Realty can arrange for the staging of your home. Studies have shown that homes professionally staged sell faster than non-staged properties.
Virtual Tours
Each of our listings includes a virtual tour of your home. A link to the tour is posted on our website, as well as to dozens of other national real estate websites.
Yard Signs
Our distinctive yard sign acts as a magnet to prospective buyers 24/7. It is powerful advertising.
YouTube Channel
Anacostia River Realty has its own YouTube channel that features tours of our listings, as well as interesting clips of our day-to-day operations and events.
Pricing is the key to selling your home
The real estate market is constantly fluctuating, so pricing is not an exact science. It is a reasonable figure derived from a number of different components. Knowing the local east of the Anacostia River market is an important aspect to successfully pricing your home.
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ANACOSTIA RIVER REALTY - The East of the River Experts
